College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
Bold and Justified: A Typography Infographic
via: Creative Market
TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity — all while working extraordinary illusions with his hands and an augmented reality machine. Marco Tempest: Techno-illusionist Marco Tempest’s imaginative combination of computer-generated imagery, quick-cut video and enthusiastic stage presence has earned him a place […]
The Letterpress Thrives in an iPad Age
Who doesn’t love letterpress? There is something so attractive about it – maybe the “intricate simplicity” of the process? Ive rarely come across a bad design – in fact, the typography is usually inspirational. I had an Agency client once that we sold on the idea of letterpress materials on HANDMADE paper. Those are the […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
A look at some new and unusual ad placement
I pretty much live for this stuff. New Zealand wins hands down in my book… Benches that leave ads as SKIN IMPRINTS. I imagine the brainstorming session for that one included many cocktails and perhaps even some “herbal” refreshments. Ambient Overload: A look at some new and unusual ad placement By Gabriel Beltrone Look around and you might […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
