More Than Half of Americans Think the U.S. Will Never Go Paperless
This is quite interesting – especially that 63% of the 18-29 year olds polled believe we will never be a paperless society. That is quite contrary to what seems to be the common belief that this age bracket lives and prefers to live electronically. What isn’t mentioned is WHY they think we will never go […]
Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window attracts your attention with animations, the camera gives you the once-over when you step close, then targets you with ads based on your ‘physical attributes’. via Concept Vending Machine With See-through Display | Adverblog. Related articles The Vending […]
Scent Makers Sweeten The Smell of Commerce
Trend Potential: Might be a surge in scented printing if people dont get too overwhelmed by wafting smells in department stores over the holidays! (Reuters) – The aroma of baking bread wafts through the supermarket, even when the ovens are empty. The breezy scent of coconut oil floats through the bathing suit aisle of the […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
PMC's Top Ten Posts of 2011
These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity… Infographic: The Psychology of Color for Web Design To QR or not to QR: What would you have done? Solar Powered Print Advertising What Printers Might Not Know About Print Buyers (but should)… A […]
How to avoid malware hiding behind QR codes
It’s always only a matter of time before the spammers and hackers show up to the party, and the holiday season is a perfect time to to sabotage genuine marketing efforts with mass consumption on all levels in full force. NetSecurity.org has provided some helpful tips to guard against such efforts pertaining to scanning QR […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
National Ad Division Goes After Retouching of Beauty Ads
There have been a bunch of articles lately out there regarding retouching and most of them aimed at the Beauty Industry. I guess they must be an easy target in regards to getting funds to “fight the pixel injustice” but I have to say I think it’s going a bit overboard now, and that concerns […]
The Importance of Relationships
A few weeks back I shared this very well produced and relevant video on “The Importance of Relationships” by Nick Hancock, a Business Development Manager for the Print Industry in the UK. I followed up with him and he was kind enough to provide us with this article. The Importance of Relationships. by Nick HancockNot wanting […]
Heineken’s Social Christmas Tree
Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use the program but it just kept reloading so I cant share my tree with you now. If you get it to work please let me know by sharing it with us […]
Reinvented Disposable Coffee Cup Eliminates Plastic Lids
Interesting concept! Good for Paper, Print, and the environment! Called Compleat, the all-paper design has a built-in lid with sipping spout. by Belinda Lanks I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc […]
1/1 Interview with Rab Govil CEO Caslon and Naehas, and President of PODi
With the PODi App Forum coming up in January I was eager to speak with Rab and provide you with some more information on the event. Not only did I receive that, but Rab as kind enough to answer a few more questions about digital printing and the industry. At the end of this interview […]
