Risking it all for Print
by Sandy Hubbard When I was a kid, I favored television shows about spies. I loved “Mission Impossible” and “It Takes A Thief.” Central to many of the missions were documents that had to be placed or retrieved. In one memorable “It Takes Thief” episode, microfilm of the incriminating documents was concealed within a […]
Xplor Issues Call for Annual Award Nominations
For Immediate Release Xplor Issues Call for Annual Award Nominations Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards Lutz, FL – November 1, 2010 – Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented at their 2012 […]
It's time to pull Print Producers into your Marketing efforts!
Now more than ever I believe it’s time for companies that make print equipment and products to re-examine their strategy and start communicating directly to the people who have influence and control over where and how print jobs are produced. By Deborah Corn Recently, I have discovered something pretty amazing along my trade show […]
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that “get’s it”, this QR execution is a success for all companies involved. Like Col. Hannibal Smith of the A-Team says – I love it when a plan comes together! By Chantal Tode Banana Republic is teaming with […]
New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool… The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among […]
Hey, Advertisers: New York Has a Bridge to Sell You
This is just good problem solving. Higher gas prices + less people traveling by car, or as much = less people paying bridge tolls. Less people paying bride tolls = less income. How do they get more income WITHOUT raising tolls – sell ad space! Great for local businesses and great for the NYSBA! […]
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]
Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges
Looks like we are nearing the end of the “toy in the box” strategy to get kids to get their Mom’s to buy products and entering the digital prize era. In this case, the AR tag is located under the top of the yogurt – and kids can get an AR experience and play […]
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people examining this situation and contributing to some sort of reality based solution, but in the simplest of […]
15 Creative & Crazy Cool QR Code Designs
The greatest thing about a designer, especially a great designer, is that they challenge the “rules” when they create. As a matter of fact, asking a designer to stay within the box is the fastest way to get them out of it and that is why they are so much fun to work with […]
SMRT launches NFC posters in Singapore
It’s getting closer! And while NFC wont kill the QR code since it cant be used in some formats – like ads in publications, it’s still worth being excited about since it’s yet another tech attached to print, and that means more print! By Paula Berger Singapore public transport provider SMRT has placed NFC […]
6 key trends in digital advertising
Trends: Digital Advertising – The six most transformative in online marketing by Anthony Ha A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers and […]
