Win a Free VIP Pass to PODi AppForum 2012!
PODi AppForum conference is three days of innovation and ideas for making more money with digital printing. Join PODi & hundreds of our peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. Come to the AppForum in Style! VIP Pass includes: Full 3-day conference valued at $1,295 Up to $500 Airline […]
Infographic: Why Content For SEO?
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of terms related to the Print and Integrated Marketing Industry. To fine tune […]
What is a Print Futurist Anyway?
by Sandy Hubbard As an industry, we’ve been scratching our heads for decades, trying to figure our what the print shop of the future is. In many ways, we are already operating the print shop of the future, filled with prepress and press automation, remote order entry, JDF and XML instructions, and other technological processes. […]
E-Books to dominate by 2020
This isnt bad news. This is evolution and the wake-up call for Print Service Providers to get into the e-publishing biz… NOW. Scenario 1.I am printing a 12 page brochure with you. You have my files. After my job is complete you create an e-book for my client to post on their website and […]
PODi AppForum Keynote Announced!
FOR IMMEDIATE RELEASE Media Contact: Christine DeLooze chrisd@podi.org Harley-Davidson Communications Strategist Ken Schmidt to be Keynote for AppForum How to make your brand unforgettable and outsmart the competition Rochester, NY — PODi, the Digital Printing Initiative, has announced that Ken Schmidt, former director of communications at Harley-Davidson will present the kick-off Keynote address at the […]
Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces with Blippar for the Big Price Drop campaign – YouTube.
GRAPH EXPO Attendee Stats are IN!
GRAPH EXPO 2011 INCREASED ATTENDANCE SPAWNS SUCCESS FOR EXHIBITORS, ENHANCED ATTENDEE NETWORKING OPPORTUNITIES Buyers Up 7 Percent, Buyer Companies Up 12 Percent Reston, VA-Fortifying its position as the industry’s largest and most innovative graphic communications tradeshow for the Americas, GRAPH EXPO 2011 held September 11-14 in Chicago’s McCormick Place, defied a challenging business environment to welcome […]
SGIA Expo Opens Next Week
As a Media Sponosr – PrintMediaCentr has made arrangements for you to receive free SGIA Expo registration (general admission fee is $35) Register online at http://www.SGIA.org/VIPpass. Please make sure to enter Promotion Code 586861 into the registration form! Press release from the issuing company (posted on What They Think) The 2011 SGIA Expo (New Orleans, October 19-21) kicks […]
Marketers Struggle to Harness Social Media
The shift of “issues” with Social Media is perhaps a welcome sign that the “why” has finally been answered. Now we are moving to the “what” do we do with all these followers and “how” can we collect data and use in our marketing efforts to maximize ROI. I guess the remaining pieces of the […]
Direct Mails Lazarus Act
Richard Bach, author of Jonathan Livingston Seagull wrote “The simplest things are often the truest.” That is immediately what came to mind reading this article below. In our current version of the multichannel world, there does seem to be many playing the shell game with their audience playing the role of the pea. Messages are being […]
Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
