Samsung and Visa bring NFC to 2012 Olympics
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the Olympics will generate. What is interesting to note is that the continued article also mentions that NFC capability will be soon be available as an ADD ON to non-enabled phones through an SD card! Samsung and […]
Making a Case for Relevance in Pricing
Although I have spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side. Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]
QR Code World Record Attempt
By Roger Smolski Hackerspace Charlotte is painting what they hope will be a world record QR Code on the roof of scrap metal recycler Southern Resources building located in the NoDa district of Charlotte, NC (video below). They hope to finish and have their world record certified by Guinness World Records in a couple of […]
With historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up (and are growing up) with email already embedded into their lives. Im not sure there […]
A Bright Forecast for Direct Marketing
By STUART ELLIOTT Forecasters are predicting that despite the concerns about the direction of the economy, spending for direct marketing advertising will continue to grow.The forecast is being issued by the Direct Marketing Association in conjunction with its annual meeting, the D.M.A. 2011 Conference and Exhibition, to be held in Boston from Saturday through Thursday. […]
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
What Digital Asset Management can mean to a Printer
We all talk about the myriad of ways a printer might add value to the services he provides his Client in these troubled times; Cross-channel, Multi-channel, email marketing and the likes. One service is very much closer to home than you might think. Many printers save files for Clients in one form or another. How […]
20 Articles on Pricing Your Design Services
Eric Miller put together a list of 20 articles to help designers with providing quotes for their work. He writes… Determining the design rate for your graphic design projects can be one of the trickiest aspects of the business. Many variables contribute to the difficulty of this process. For example, it is not always […]
Who wins the NFC vs QR War? Everyone!
I just read a great post by Tony Vassiliev – Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC Eliminate QR Codes Entirely? One of the reasons Im sharing it, besides my love for all things multichannel, is that he makes this very simple and clear point: “…As I mentioned earlier, NFC requires a transmitter […]
Australia's Communications Council wants NFC technology sooner
They may be Down Under from many of our perspectives, but Australia’s Communication Council is Up and Over when it comes to embracing the possibilities for NFC, and calling the mobile companies into immediate action to provide the technology to the masses. If you read our blog with any frequency you will know we are […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
