Shipping with The Enemy… USPS Partners with FEDEX!
No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office. Global Express Guaranteed Service is the new program I just received an email about. Apparently, you give the package to the USPS but they in turn give it to FEDEX who uses their planes, […]
Infographic: How to Swipe Your Cell Phone to Pay for Lunch
Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts. While this isnt a new story, I’m posting this infographic because each step we take towards mobile payment, is also a step closer to NFC (Near Field Communication) enabled phones and the use of NFC for […]
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
Going to Vegas for PODi AppForum? Check out this Infographic
The 10th annual AppForum conference will be held January 23–25, 2012 in Las Vegas. The AppForum is the industry’s premier educational event focused on the revolutionary changes in marketing made possible by digital printing. The 3 day show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital […]
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY THE ASSOCIATED PRESS NEW YORK — Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by The Associated Press. The feature, called iCircular, will start appearing Monday in […]
China Testing Tablet Equipped Shopping Carts
This is your shopping list on steroids! And the kicker, it learns what you like and makes product recommendations. Another nice addition would be to link it up to recipes and then send you to those ingredients along with coupons for them… And since you have it synched with your mobile, a link to a […]
Copywriter Uses Viral Video To Find Work
As someone who has reviewed hundred’s of resume’s, I am really loving the creativity that multichannel media is sparking in people looking for work. From the QR code talking resume, to the Four Square Scrabble game, there is no better way to express who you are then by showing people, and Miguel Durao certainly makes […]
Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations. The new bar code, complete with the brand’s polo player logo, is in Ralph Lauren store windows. The point was to entice affluent men into stores and allow them to engage with the brand through a chance […]
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’. In partnership with 3e’s weekday interactive news programme fyi, readers will be able to engage with a daily ‘What the Blipp?’ feature in-paper, which will then instantly take them to […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
