If Your Brand Were a Band, What Would You Do?
By: Jonathan Salem Baskin Five Lessons From the Music Industry No industry has crashed headfirst into the digital age faster or more painfully than the music business. It has been forced to contend with a widespread and irreversibly chronic practice of consumers stealing its products, and then the creation of a new distribution model that […]
Duane Reade Installs Holographic Virtual Assistant
Customizable Digital Signage Tensator Virtual Assistant Provides Information and Greets Customers NEW YORK, NY – Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, a Tensator Group Company – and world leader in queue management solutions, has unveiled at the company’s grand opening of its Wall Street megastore, the industry’s first […]
To QR or not to QR: What would you have done?
Sorry Community Color Mailer – but this is possibly the WORST use of QR Ive seen – scan the code to reveal a promo code – write down the promo code then SNAIL MAIL to redeem??? Certainly we can all be armchair quarterbacks on this one… If it was your campaign – how would you […]
Nokia Live View Augmented Reality Browser Unveiled
Nokia Beta Labs just announced a new application for Symbian devices. Nokia Live View is an augmented reality browser which taps into the phone camera , GPS modules to give you real time information about locations around you. The location information is overlaid on the image from the camera. Tapping a place of interest brings […]
3D Printer Creates TOOLS for Space Travel!
3D printing is a form of additive manufacturing technology where a three dimensional object is created by laying down successive layers of material. 3D printers are generally faster, more affordable and easier to use than other additive manufacturing technologies. 3D printers offer product developers the ability to print parts and assemblies made of several materials […]
T-Mobile Video: Angry Birds Live
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs! via YouTube – T-Mobile Angry Birds Live. Related articles Angry Birds Challenge (academicvc.com) Angry Birds Question in Physics Exam (techie-buzz.com) “Angry Birds” fever (anujakhadka.wordpress.com) […]
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry’s one thing, spending another By Robert Klara As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And as any brand manager will tell you, this maxim also applies to environmental […]
Infographic: LinkedIn Profile and Usage
Infographic: LinkedIn Profile and Usage | Marketing Technology Blog. Still the best for Professional Networking – 90% of users find LinkedIn useful for Biz… Related articles How Are People Really Using LinkedIn? [INFOGRAPHIC] (bjconquest.com) How Are People Really Using LinkedIn? [INFOGRAPHIC] (mashable.com) LinkedIn’s Road to IPO [INFOGRAPHIC] (fakeiitian.com) The Business Value of LinkedIn – infographic […]
Facebook unveils video chat with Skype
Facebook is partnering with Skype to offer its 750 million users the ability to have live video chats with one another for free. By Jessica Guynn, Los Angeles Times In a bid to become the hub of communication on the Web, Facebook, the worlds largest social network, is partnering with Skype to offer its 750 […]
Three Ways to Find an Edge in a Crowded Market
By Kelly K. Spors Whether you’re a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack. It may appear that certain industries are so packed with competition these days that it’s hardly worth jumping in. But don’t let a crowded market deter you. Savvy small-business owners are […]
Rethinking the Marketing Funnel in a World of Social Media
By David Rogers As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the […]
QR Code vs. Microsoft Tag
By Roger Marquis… Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update. The charts below are from Google Trends and serve to […]
