Using Multi-Channels to Rethink The Receipt and More
Why shouldn’t receipts be a way of connecting with customers, in a whimsical way? A sales receipt generally does two things: It tells you what you bought and how much you paid for it. But since cash registers can already spit out a yard’s worth of coupons, why couldn’t they also dispense a fortune-cookie surprise: […]
[Infodoodle] 17 Content Creations Ideas to Inspire You
by Veronica Maria Jarski In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?” And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all. Brightly doodled, the 17 content creation ideas covered in the course […]
Mobile Payments To Triple To $670B By 2015
by Leena Rao Digital Goods Will Represent 40% Of Transactions Juniper Research is releasing a new study today that reports that the transaction value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up from $240 billion this year. The top 3 regions […]
TV Ads To Play From The Shelves Of The Supermarket
Nine Bloom supermarkets in the Washington D.C. area have piloted a new in-store TV marketing program. 3GTV Networks provides product commercials, digital messaging and information, shopper tracking and measurement tools. The small screens are in customers line of sight, accessible directly from the shelf edge. Major brands such as PepsiCo, Kraft Foods and Nestle Purina […]
Burberry Hacks YouTube
via Burberry Hacks YouTube – PSFK To promote the bright-colored-foldable sunglasses from the Burberry Bright collection, the fashion label has launched a YouTube experience with an unexpected twist. Initially, the video appears to be housed within a standard youtube page format, however, a few seconds in, and the video grows, loosing its frame and taking over […]
Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was […]
Inkjet printing could change the face of solar energy industry
Inkjet printers, a low-cost technology that in recent decades has revolutionized home and small office printing, may soon offer similar benefits for the future of solar energy. Engineers at Oregon State University have discovered a way for the first time to create successful “CIGS” solar devices with inkjet printing, in work that reduces raw material […]
Zoosh: An Alternative to Google Wallet & NFC
Laurie Sullivan, Senior Writer & Analyst, MediaPost The guys behind the Silicon Valley startup Naratte have been creating buzz with an inaudible signal that gives application developers the benefits of Near Field Communication (NFC) using the simple speaker and microphone found in mobile devices. Pitched at a frequency commonly used by dolphins, frogs, and other […]
Advertisers Say OLD MEDIA Spending Is Going One Way: Up
The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. […]
Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
Advertising doesn’t get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution. Each plant can absorb up to 13 pounds of carbon dioxide a year. “This billboard helps alleviate air pollution within its proximate areas […]
Get 50% off CleanSlate2011 Registration!
July 19th, 2011 | Westin New York at Times Square | Registration Opens at 8am Special Offer for PrintMediaCentr: 50% Off CleanSlate 2011: Marketing and Media in the Tablet Economy 4 Reasons to attend CleanSlate2011… DISCOVER and GAIN competitive knowledge on what organizations are doing to stay ahead in the tablet economy HEAR from and […]
Vendor Spotlight 1/1 Interview with Jeff Sierra of BUDCO
This is the first in our new Vendor Spotlight 1/1 Interview Series! It is our goal to bring you information on companies that have added marketing technologies to their service offerings and share their transition stories. PMC is not endorsing the services or the companies that have asked to participate and their inclusion is for […]
