PMC: Our visit to The Augmented Reality Summit in London
by Nigel Cliffe Never has there been a more expectant and excited audience tucked under the shadow of Tower Bridge than sat in the Delfina conference room at the Augmented Reality Summit last week. I reflected on what I expected as I left the building. A buzz, yes. A load of people, yes, err, I mean […]
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
How to Get Ahead in Advertising – For Women
By: Abbey Klaassen Life balance is a false goal. There are double standards around the world for women and men. And while women may have moved up in their organizations, there are still too few at the senior level in every industry, including advertising and marketing. A few hundred women — and some men, too […]
QR Code Grocery Shopping!
By Roger via QR Code Shopping at the Subway Station. A virtual grocery store in a subway station in Seoul, South Korea with products labeled with QR Codes has increased online sales by 130% for Tesco Homeplus. The virtual display is exactly the same as in the actual stores but the QR Code allows shoppers returning […]
10 Superb Ways For A Small Business To Friend Facebook
Glen Stansberry Creativity Sparker, Wise Bread June 21, 2011 Love it or hate it, Facebook has proven to be a major source of traffic and income for small business websites. A recent study showed that Facebook shares are worth almost three times as much as a tweet. And these nuggets from this compelling infographic ought […]
Redbook and Kiwi Magazines Host Parties
As traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers. Redbook is teaming up with a company called House Party to better reach readers and potential readers. On Saturday, House Party will help Redbook put on 1,000 “girls-only” parties in reader homes, […]
Registration Now Open for Xplor Two-Day Program at GRAPH EXPO 2011
“Next Generation of Customer Communications” to Offer 18 Educational Sessions Land O’Lakes, FL – June 21, 2011– Xplor International, the worldwide electronic document systems association, today announced that registration is now open for their two-day program at Graph Expo 2011, the year’s largest graphic communications exhibition and conference in the Americas, September 11-14, 2011 at […]
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
How To Sell On Twitter Without Pissing Off Your Followers
by Katie Morell Contributor, OPEN Forum Editors Now five years old, Twitter attracts nearly 200 million monthly visitors—grandmothers, teens, CEOs—and many of them are your customers. So how do you craft tweets that will turn into sales? First, remember not to get drunk on self-promotion. “Twitter is like a cocktail party; it is a place to […]
Making Greeting Cards Cool Again
By ELLEN BYRON Faced with declining card sales, American Greetings Corp. is struggling to adapt to the digital world. The company has tried to modify its content for the Web—a strategy proven somewhat successful in the music and book industries—but so far its offerings of e-cards and apps haven’t been enough to lure young card buyers. Now […]
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, […]
Dutch Make World’s First QR Code Coin
The Royal Dutch Mint have produced a limited edition of QR Coded coins to commemorate the 100th anniversary of the Mint in Utrecht. The silver 5€ (image below) and the gold 10€ will be issued on June 22, 2011 when the Mint promises that if you scan the code “…you will be surprised at what […]
