Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from our Facebook to our Gmail, but mobile technologies are taking contextual and interactive marketing a step further. Advertisers can […]
McDonalds Brilliant Interactive Billboard Campaign
via McDonalds Brilliant Interactive Billboard Campaign – Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and […]
Augmented reality generates powerful advantage for luxury brands
Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising. Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam […]
Video Infographic: Digital Life: Today And Tomorrow
Digital Life: Today And Tomorrow [Video] – PSFK. Digital Life: Today & Tomorrow from Neo Labels on Vimeo. Related articles Infographic Of The Day: 15 Facts About The Internet In 2015 (fastcodesign.com) Infographics : A unique view of the Internet (connected-uk.com) Skype Infographic: From seed to future piece of the Microsoft empire (fuelingnewbusiness.com) Infographic: The […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
Infographic: The Future of Blogging & Social Media Marketing
In this infographic you’ll find some pretty interesting numbers: 61% now use social media to identify and attract new customers 70% use social media to monitor their brand online 26% are tweeting 77% are engaging in email marketing 93% is the success rate of using message boards and YouTube via Infographic: The Future of Blogging […]
Headstones become interactive with QR!
In an effort to better relate to a younger generation, a U.S.-based headstone manufacturer has created new burial markers so visitors can learn more about the deceased and leave messages for them. All it takes is a smartphone or mobile device and a free app. Seattle-based Quiring Monuments lasers QR — or “quick read” — codes […]
3D Printing Lets You Touch The Statistics
3D printing is ushering many exciting trends into reality but one of the more engaging applications of the technology has to be in creating data sculptures which make statistics palpable. We marvelled at Mitchell Whitelaws subtle coffee cup weather sculpture and now ITP’s Michael Knuepfel has created a 3D printed sculpture which visualises the frequency […]
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the breakdown of HOW they are using them in multichannel campaigns. Any thoughts on what “other” might be? See the study here: Action Code Study April 2011. Related articles The Majority Rules: QR Codes Are Memorable […]
Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the Augmented Reality Event (ARE) 2011 in Santa Clara, CA on May 17-18. This was the 2nd annual event of the largest conference dedicated to the business of augmented reality. Start-ups, developers, mobile and hardware companies along with […]
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]
New! Improved! Products That Look Very Old
Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing […]
