First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
Starbucks to roll out NFC payment in UK
Starbucks to roll out contactless payment with Barclaycard Starbucks has signed a deal with Barclaycard, in partnership with Visa Europe, to bring contactless payments to its coffee shops. From Spring 2012, customers in selected stores will be able to pay for their coffees by simply holding their contactless credit or debit card over a payment […]
Toyota Plans Social Network for Car Owners
Toyota Motor Corp. and Salesforce.com Inc. agreed to create a social network that would allow owners of future Toyota electric and plug-in hybrids connect with each other and obtain information on their vehicles.Called “Toyota Friend,” the service will allows owners of the vehicles to exchange real time updates, or “tweets,” with other Toyota drivers, connect […]
Home Depot Puts New Spin on 'Sales Rep' with Social Media
{EAV_BLOG_VER:160961f1ccf51f98} With Social-Media Store Associates, Retailer Looks to Boost Brand Awareness, Customer Service They’ve got names like SteelToes, ChrisFixIt and THDiva. And they spend hours each week touting favorite products, sharing home-improvement tips and answering questions about everything from installing ceramic tile to venting a microwave. The Home Depot’s so-called social-media store associates are part […]
Catch a train, meet an angel with Augmented Reality
BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London’s Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We’re wondering how many people missed their […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here’s why it’s worth a shot. Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, […]
Sports Trading cards get interactive
Old-school sports trading cards have gotten a high-tech makeover. Limited-edition video trading cards — packed with 20 minutes of career highlight footage — will begin hitting store shelves in June. The first ones will feature four basketball players: Lakers star Kobe Bryant, Blake Griffin of the Los Angeles Clippers, John Wall of the Washington Wizards and […]
The Recycled Paper Water Container
Designer Andrea Ponti has created an interesting concept for the Milan Expo 2015. The Life is a water container, designed to be used for one day and then recycled again. Each one is made from natural cotton with a layer of recycled paper, free from toxic chemical ink and adhesives that can’t be recycled. It […]
SmartyTags Takes QR Codes to the Next Level
Ohio-based startup SmartyTags is taking its QR (quick response) code capabilities to the next level, hoping to help companies better target their customers with relevant content. Essentially, the QR codes from SmartyTags are designed to provide valuable back-end data to the merchant, such as links to four different videos about a new baby giraffe at […]
[Infographic] The State of Social Commerce
via on: the state of social commerce [infographic]. Related articles Microsoft + Skype: The infographic (seattlepi.com) INFOGRAPHIC: Facebookers’ Age, Gender And Location (allfacebook.com) 40 Insightful and Creative Infographics via smashing apps (socialwayne.com) [Infographic] The Hectic Life Of A Social Media Manager (fastgush.com) Infographic: How Mobile Has Changed the Way We Live (organicseoconsultant.com) Social media monitoring […]
MINI’s Recycled Billboards
This inventive billboard campaign called “Minimalism” was created by advertising agency DraftFCB for MINI in Switzerland. Using discarded posters from other brand’s campaigns, they used a stencil to cut out shapes to make up the simplistic MINI car design and the lettering ‘BE MINI.’ They also stripped away the layers of past posters underneath to […]
