Big-Box Home Improvement Stores Offer Bar-Code Guides to Plants
WHETHER it’s a piece of pipe or new kitchen cabinets, many Americans search for the right product in the aisles of home improvement stores like Home Depot or Lowe’s, trying to quickly identify what they need. <—- In this Home Depot commercial, a customer scanned a bar code with her smartphone to get information about […]
Pregnant Flash Mob for the March of Dimes
These expecting women (and one expecting Dad) gathered at Kings Island on April 30, 2011 to dance for dimes… the March of Dimes, that is. Becoming Mom is donating a dime to the March of Dimes for every YouTube viewing of this video… so you can contribute simply by sharing with family and friends. Money […]
Win Tickets to the Augmented Reality Summit 2011
Taking place on the 16th June 2011, the Augmented Reality Summit will explore augmented reality and virtual technology, creating the perfect platform for brands, media agencies, publishers, and developers looking to uncover Augmented Reality in full and recognise the potential AR brings any brand or company. We’re delighted that the organisers have offered two lucky […]
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
Get the "Royal" Treatment with live-video Augmented Reality App
Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, RoyalMirror uses cutting-edge AR face recognition to track your movements and perform majestic transformations, all in […]
Making Old Media Marketing New
by Mitch Wagner Savvy marketers know how to recognize the relative strengths of old and new media and how to make them work in harmony to drive demand and sales. Old media are great for creating brand awareness, while new media can help drive that brand awareness to sales, according to Tom Nolle, president and […]
Mandatory Paid Time Off Around The Globe
Here in the U.S., the government doesn’t require companies to give employees a specific number of paid time off days. Around the globe, though, many governments do. Here’s a world view of paid time off policies. via Chart: Mandatory Paid Time Off Around The Globe : The World :: American Express OPEN Forum. Looking for […]
USPS to promote mail through major advertising campaign
The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
PepsiCo to launch social vending machine
(Reuters) – PepsiCo Inc is introducing a “social vending” machine that lets users buy each other drinks remotely, further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech. A prototype of the new technology will debut at a trade show this week in Chicago. Coke started testing its Freestyle vending machine, […]
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
