How The British Royal Family Has Embraced Social Media
An event that only happens once in a generation: a British Royal Wedding. On Friday, April 29 at 5am EST Prince William and Kate Middleton will be wed at the Westminster Abbey in London. People all over the world have been buzzing with anticipation. Crafters have been turning out little figures from a “knit your […]
Defining Print’s Role in Modern Direct Marketing
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
20 Incredible Augmented Reality Business Card Designs
…If it is the first time you hear about AR you really have to document yourself: augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which […]
Marketers to Digital Shops: Diversify or Die
The longer you are around, the more things really do seem to come full circle. Early on in my advertising career this little thing called the “internet” came along and basically shook up the marketing world as we knew it. All the nerds and geeks we had grown up with were now taking over the world with their binary […]
Now that Nearly Every One is Social, How Do You Differentiate Yourself?
Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be […]
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a […]
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video demonstrates the future uses of mobile augmented reality and computer vision. Loved the hotel room finder and planning your office space before renting/buying it! Related articles Augmented reality: ‘Harry Potter’ mobile app that […]
Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it’s visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic […]
Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new customers! Related articles Emotional Billboards: The Idea Behind the Execution (adgeek.us) Check in: snack out – billboards that dispense dog food with 4square checkin (adland.tv) Billboards have feelings too (itskatherinec.wordpress.com)
