INFOGRAPHIC: The Winners & Losers of Social Networking
The course of social media never did run smooth — not for long, anyhow. And for some Web 2.0 companies, it’s running less smoothly than ever. It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling […]
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes […]
Why Offline Marketing Still Matters
Offline marketing used to be the only kind of marketing. Billboards, flyers, brochures, sales letters, direct mail, cold calls, marketing events, seminars, sponsorships, newspaper ads, magazine ads, giveaways, signs—those were all the old-fashioned methods of building a brand, building relationships, building awareness, communicating with your customers and potential customers, and getting buzz on the street. […]
QR Code RIP
Mark Twain’s often misquoted reply to a London newspaper correspondent in May 1897 “The report of my death was an exaggeration” could well apply 114 years later to the recent plethora of articles on the demise of the QR Code. The original source of these articles is a Google statement “Users will no longer find […]
Augmented Reality Summit – London 6/16
Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. While potential is high, many have yet to discover and engage in the world of AR. The AR Summit is designed to explore this new dynamic reality and provide delegates with the perfect opportunity to uncover Augmented Reality […]
What You Can Learn from Baby Emerson about Viral Marketing
Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days. The video titled “Emerson – […]
Promotions Past and Future: Q&A with Bonnie Carlson
The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson, just before the trade group’s big annual meeting in Chicago this April 5-7 to find out how much about promotion has changed, and how much is still on marketers’ to-do lists. PROMO: So what was […]
Infographic: What Are QR Codes
via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related articles Who’s Really Scanning All Those QR Codes? (e1evation.com) QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart! (realtygo.wordpress.com) The QR Code Statistics you have been looking for […]
The New Sears Tool Catalog QR Codes
Sears must have had some success with the QR Codes in their 2010 holiday Wish Book. The Sears new annual Tools Catalog has been populated with QR Codes (image below) as well. The QR Codes typically resolve to videos showing the various tools in use which is a great idea, every tool catalog should be […]
Groupon's image problems spread to Europe
Over the past few weeks, group buying website Groupon has come under a lot of scrutiny in the US. Stories in the press have not been kind: paidContent described Groupon as “a magnet for lawsuits”, while the Los Angeles Times went as far as to report legal papers accusing the company of “bait and switch” […]
Manchester Airport's CSR Holograms!!!
Ok, have to love that people are trying to give the projections their boarding passes… Has anyone in the UK seen these??? via YouTube – Manchester Airport’s T1 Holograms.
The Facebook infographic video
via Adverblog: The Facebook infographic video. Related articles Do you need a social media detox? [infographic] (holykaw.alltop.com) 3 Interesting Facebook Infographics (facebookflow.com) INFOGRAPHIC: Top 10 Brands On Facebook (allfacebook.com)
