Will Classified Advertising Come Back?
Nowhere else have newspapers suffered as mightily in the last five years as in the meltdown in classified advertising, where nearly $14 billion in highly profitable revenue was vaporized between 2005 and 2010. The classified ad crash, of course, resulted from the worstglobal economic calamity since the 1930s. The real estate market collapsed. Employers stopped […]
Get EDA Certified at Xplor 2011!
Hi, I am William Broddy m-edp and this year along with Bill McCalpin m-edp we are running a 5-day Xplor-certified School on Transactional Document Production April 4-8th at the Xplor International Conference & Vendor Forum in Tampa, FL. Our organization, acadami, is a registered provider of Xplor Continuing Education courses. Students who score above 85% on the three School exams can […]
Securing Postage By TEXT In Sweden
The Swedish Postal system ‘Posten’ is set to trial a new method of postage and packaging whereby citizens use their cell phone instead of postage stamps. “Customers will send a text and receive a code in response that will be written on a piece of mail to show the postage had been paid.The system will […]
3-D Printed 'Nylon' Bike as Strong as Steel
3-D printing has changed the way that engineers and designers prototype things, but it hasn’t really made its way into mainstream manufacturing yet. But engineers at EADS, the European Aeronautic Defence and Space Company, are making strides by using a process called additive layer manufacturing, which uses a laser to melt plastic, nylon or metal […]
F.T.C. to Look at Alcohol Ads & Social Media
For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
Planned postal rate hike hits marketers
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As […]
INFOGRAPHIC: Who's Really Scanning All Those QR Codes?
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign. QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re […]
Solar Powered Print Advertising
Here’s a cool example of “Show, don’t tell” advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it’s just a black-and-white sketch. But held up to sunlight, it blossoms into full color—and added text appears, completing the thought. (Yes, the copy could be better. Maybe it should say, “Hold this […]
It's a BAG, a BOOKMARK, & a CALENDAR! See the "Never Wasted" from LEE
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of […]
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying for college? And how easy would it have been for you if you could take the tour while chilling on Facebook? Well, its seems one online walking tour company has realized that it’s best to reach […]
Virtual dressing rooms promise big sales
PALM DESERT, Calif.–It seems like a no-brainer, but why don’t the thousands and thousands of online clothing retailers offer customers a way to stand in front of a Webcam and virtually try things on? That’s a question a couple of companies that presented at the Demo Spring 2011 conference here today were trying to answer. […]
