QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released a report that highlights the QR code use in North America over the last six months of 2010. And it’s huge. We’ve been talking about this innovative new-ish space for a while now, and how marketers, retailers […]
What Did We Learn at the 2011 PODi AppForum?
PrintMediaCentr was fortunate enough to have Pat McGrew as our representative at this year’s PODi AppFourm last week in Las Vegas. Here, Pat@PODi rounds up her coverage with some key takeaways from the event… What Did We Learn at the 2011 PODi AppForum? by Pat McGrew, M-EDP, CMP Data-Driven Communication Evangelist If you were following […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models. Over the last few months, Google Inc., Nokia Corp. and France Telecom SAs Orange have run pilot advertising campaigns that let a person interact with posters […]
New Service Marries Search and Phone
For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google will let you track how well your search advertising gets your phone ringing. AdWords Call Metrics, being rolled out gradually, lets advertisers measure the number of phone calls generated by individual AdWords campaigns, as long […]
United Airlines Starts Selling Campaigns to Marketers
United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal locations. The effort is similar to what Walmart and other giant retailers have done with the use of TV monitors and aisle displays to convert […]
The Annual PODi AppForum Invades Las Vegas
Data, QR Codes, Social Media and Differentiation: Pat McGrew reports exclusively for PMC from the PODi AppFourum For the ninth year the team at Caslon has invited us all to Las Vegas for the PODi AppForum. It’s an event that draws printers of all varieties and the vendors who support them, especially those who have […]
Infographic: Spam Has The Carbon Footprint of Estonia
Spam takes electricity to produce and send, and electricity usually entails lots and lots of coal. Add this to the list of reasons spam is the World’s Most Annoying Modern Invention: It destroys the Earth. According to a new infographic by Antonio Lupetti for Woork Up, spam spews more than 20 million tons of CO2 […]
Digital Ad Firms Expand Staff As Market Resumes Growth
Despite continued difficulties in the wider employment market, companies in the digital advertising sphere are aggressively recruiting talent. A plethora of vacancies across the market -on both the sales and agency side – this January suggests the slowdown of the past two years is officially over, and the market is once again returning to a […]
Top 8 Social Media Truths for 2011
Over the last few years, I’ve been gathering social media lessons, both through my own experiences as well as those of others. If you start learning from them now, I hope you’ll find that 2011 will be a more fruitful year in your social media life. Here they are Letterman-style: 8. It’s easy to get […]
1/1: Interview with Alan See, CMO & Vice President at Berry Network Inc.
I first came across Alan See when he began following PrintMediaCentr on Twitter. I checked out Alan’s Twitter page, then cross-checked with LinkedIn, and immediately followed him back. Since that day, I found his information not only informative, but a valuable mix of Web savvy with Marketing and Sales focus that led me to request this […]
Kodak Hosts Discussion on the Future of Book Publishing
Press Release: ROCHESTER, N.Y., Jan. 31—While the book market overall will remain relatively flat over the next three years, digital technologies will provide new opportunities and better processes for content creation, delivery and production. That perspective was one of many shared by participants during an expansive roundtable discussion about the future of book publishing. Held […]
