Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone DOWN…Unless you are reading this on your […]
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
The 12 Days of Printmas 2015 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I always freshen to account for trends in the industry, so a few new items were added below. Need a fun holiday joy-spreading idea?? Grab some co-workers and make a video singing to this, or your own version, and share with your customers. If you do, PLEASE […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000. Despite how much I loathe the term (I mean, does anyone really enjoy […]
Misconception 2: Younger Generations Are NOT Affected By Print
Trekking on through the misconceptions of the print industry, I’d like to address the second topic– younger generations and their interactions with print media. There are two segments we refer to here: Generations Y and Z. This is not a new topic. If you have yet to read the Open Letter to Marketers from an […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists: http://mollbrothers.com • http://hp.com/go/indigo.com • http://thefoilexperts.com • http://scodix.com – Hosted by Deborah Corn **Fastbind USA apologizes for missing this panel, but since they were busy signing contracts with new customers, they hope you understand! See how PUR/EVA and […]
