Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, […]
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder. But if we look beyond the new product intros, there are some […]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next […]
Social Media – A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010.* Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. 1. Facebook Users Like Brands for Discounts, Social Badging Why do […]
Marketers Must Tend Multiple 'Digital Gardens'
Brands that want to stay relevant online have their work cut out for them, according to Millward Brown’s Futures Group, which identified a slew of digital trends for 2011. According to the report, brands will be forced to straddle their presence between the public open Web and semi-walled gardens, as surfing the Web is increasingly […]
Internet Sales Tax Could Change Your Business
With federal and state budgets still struggling, lawmakers are looking for ways to increase the money coming into their tills. Sales taxes are about a third of total state tax collections, second only to personal income taxes as the largest source of state revenue. But the Internet Tax Nondiscrimination Act (P.L. 108-435) means states don’t […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
2010 ad revenue up at magazines, 1st time in 3 yrs
Reuters – The magazine industry is back on the upswing as advertising revenue grew for the first time in three years in 2010, thanks to automakers. Advertising revenue at consumer magazines rose 3 percent in 2010 to about $20 billion, according to data from rate cards compiled by the Publishers Information Bureau.People magazine, published by […]
U.K. moves to curb social product plugs
How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government’s consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter. The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and […]
What's in Store for Websites in 2011
From mobility to scalabilty, here’s a look at the top trends in ecommerce for the coming year. What’s in store for online businesses in 2011? There are several changes on the horizon, but one common thread through them all is the need for flexibility. Your customers are accessing information in more ways than ever, and […]
Global Growth in Mobile Barcode Usage
Top 10 users of mobile barcodes during Q4/2010 1. (2) United States 2. (1) Italy 3. (3) Germany 4. (10) Hong Kong 5. (7) France 6. (15) Canada 7. (5) United Kingdom 8. (6) Netherlands 9. (4) Thailand 10. (11) South Korea Top 5 growing countries for Q4/2010 1. Canada (442% Growth over Q3/2010) 2. […]
6 Reasons Why Prospecting Direct Mail is Making a Come-Back
The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail. Direct mail volumes are rising again after a few slower years. The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail. 1. Direct mail advertising […]
