Today Show Experiments with Augmented Reality
It’s a bird, it’s a plane, no, it’s flying iPhones, swung randomly in the air in search of virtual objects. If you witnessed this scene while visiting Rockefeller Plaza in New York City over the holidays and thought you were going crazy, don’t worry, you just found yourself in the midst of a new, augmented […]
FSI's & OOH led 3rd Quarter Ad Spending
The recovery in advertising spending gained momentum in the third quarter, according to a report scheduled to be released on Tuesday morning, underlining the belief that Madison Avenue may be poised for continuing gains in the new year. For the third quarter of 2010, ad spending rose 8.7 percent from the same period of 2009, […]
Future Trends in Search Marketing
Do you think if you’ve got Google, you’ve got search down? Uh uh. A look ahead shows changes in the search landscape that you need to navigate. If you’ve been coasting along on your search marketing, these changes provide new opportunities to muscle your way to the top of the search heap. Here are four […]
Ad trends for the New Year
For decades, much of advertising has been a passive, lean-back experience. But ads have begun to make consumers work harder during the past few years, a trend Madison Avenue executives predict will accelerate in 2011. More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad […]
New Social Media Business Trends for 2011
Social Media is an important aspect to many businesses. Facebook, Twitter, LinkedIn, Flickr, blogs etc., are among the most popular ways to communicate and network. Business owners everywhere are utilizing social media in order to grow and manage their companies. Below is an article from http://venturebeat.com, written by Gary Halliwell, that reviews social media business […]
FCC Approves New Regulations for Net Neutrality
The FCC has announced new rules and regulations that will govern the use of the Internet, and could potentially affect your business. In a 3-2 decision last week, the Federal Communications Commission approved new rules that are intended to prevent internet service providers from interfering with web traffic. Commissioner Julius Genachowski and the FCC have […]
U.S. ad spending to pass $150 billion mark this year
Madison Avenue is closing out a year that saw corporate America begin to once again spend on advertising, following deep and painful cuts to budgets during the recession. A faster-than-expected recovery was fueled in large part by the return of auto ads and a robust political ad market. While the ad business hasn’t fully bounced […]
Buy a Newspaper, Hear an Advertisement
Readers of the Sacramento Bee are in for a treat – if they’re buying from a newsstand that is. Thanks to a company called Innovative Newspaper Marketing Concepts, the Bee’s newsstands do much more than dispense newspapers. The “talking news rack” delivers a 15-second recorded message each time a newspaper is purchased. The “scrolling text news […]
BMW Germany Logo Appears in Cinemagoers' Eyes
LONDON (AdAge.com) — BMW Germany is literally getting into consumers’ heads, by burning its logo onto the insides of their eyes. Using pioneering new “flash projection” technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments […]
Infographic: Facebook vs Twitter By The Numbers
Though the overall users bases are substantially different, the rest of the numbers concerning the two services are strikingly similar. What is interesting to note is, as we wrote about a couple of weeks ago, many more people tend to log in to their Facebook account regularly. A bit of a note to you who […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theerman
AdMeld’s VP of Mobile Marc Theerman offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theerman says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
