Printing Standards Survey: for printers who are interested in printing standardization.
The adoption of printing standards, e.g., SWOP, GRACoL, and ISO 12647, has enabled printing process control and color management in the graphic arts industry. Print buyers are demanding printers to have their printing processes certified in order to become preferred suppliers. There are doubts if printers have widely adopted these standards in their daily production. […]
Pantone Plus color system debuts
Pantone (Carlstadt, NJ) announces the launch of the Pantone Plus Series, the next generation of the Pantone Matching System. “Adobe Creative Suite plays a central role in helping designers realize their artistic visions and Pantone is also crucial to this process, allowing creatives to make and implement critical color decisions,” says Lea Hickman, senior director, […]
Paper and print needs a unified group to represent its needs on a global scale
The most recent Two Tomorrows roundtable discussion focused on sustainability in the paper, print and publishing industries. The event, titled ‘Understanding the key risks in the fibre supply chain’, attracted delegates from paper manufacturers, paper buyers, merchants, printers, certification bodies, trade associations and NGOs. There was a wide recognition of the contribution that major paper […]
Komori hosts sustainable packaging conference
Rolling Meadows, IL – More than 40 commercial print companies were represented at the recent “411 on Sustainable Packaging” Conference held by Komori America Corporation, a premier manufacturer of sheetfed and web offset printing presses. The event took place on May 5th and 6th in Chicago at the Schaumburg Marriott and Komori’s North American Headquarters. […]
Value-Based Selling and Pricing – It’s All About the Numbers!
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these kinds of solutions often […]
Ink or Toner: Does It Really Matter?
Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who dreams up these studies anyway?” Nonetheless, it is interesting to consider how a printing technique might affect response to a marketing piece. So that’s what […]
Shiraz large format RIP upgrades
In a move which consolidates a number of recent advances to its popular multi-functional RIPs, Shiraz Software has announced a raft of upgrades in new versions of its key software platforms for large-format output. While RIP Server v6.7 and the single-printer Signature v7.5 now encompass the potent, popular Adobe PDF plug-in as well as other […]
5 Best Practices in Direct Mail Design
As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining […]
Marketers, Meet Your Future Customers
As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions. But not this time. Those […]
Big Tax Breaks for Small Business: The new health-care laws offer incentives for employers who provide benefits for employees.
As an entrepreneur and small-business owner, didn’t you get a little ticked off last year watching the big financial institutions get their bailouts? Didn’t you want to say “Hey, what about me? What about small business?” I know I did. Well, we finally get a hand. Congress recently passed two new tax laws that should provide […]
SGP postpress certification criteria open to public comment
The Sustainable Green Printing Partnership (Loveland, OH) announces the opening of a public comment period for the Binding, Finishing and Loose Leaf (BFLL) Certification Criteria document. This document will provide a mechanism to integrate SGP’s new BFLL and its existing Printer criteria into a single certification document for operations in the United States and Canada. […]
EskoArtwork “shapes the future” with complete workflow and digital finishing solutions for the sign and display market at Fespa 2010
EskoArtwork will demonstrate during Fespa 2010, at Stand 270 in Hall B1, its comprehensive portfolio of end-to-end workflow and digital finishing solutions. Highlights at the show – which takes place from June 22nd to 26th in Munich, Germany – include the introduction of i-cut production software, the collection of pre-production solutions that streamline the workflow […]
