The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 10
The Shopping edition! Pat says… “It isn’t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!” Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP – thanks for sharing that […]
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
Behind the scenes of Landa S10 nanographic printing press
This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to PrintMonthlyTV – and check out the rest of their videos from drupa too! Gerry Mulvaney speaks to Padraig McGarrigle about the Landa […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool… and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something, Ive learned to just sit back and listen…
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 6
Meet Adphos at drupa
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 4
A sneak peak at the HP DM zone…
VIDEO Infographic: A Marketer's Guide to Pinterest
This is pretty cool… a video info graphic from MDG Advertising – hmmm infovideo? Well whatever we call it there is no question that the subject matter is clear – Pinterest is here to stay and IF your audience is using it (most likely a good portion is) then you should be too. I know, […]
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with special offers!
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed them for its new wireless-equipped Vending Fridges. Eliminating the need for a cashier — or cash, […]
