The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 3
Set up is underway at HP…
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 2
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP
“They” say it’s good to have friends in high places… I say, it’s good to have a friend who attends every Print trade show on the planet (pretty close to literally), is an industry LEGEND, and is willing to make videos and send blogs of her adventures! YAY! If you don’t know Pat McGrew, you […]
Using BEER As An Employee Incentive – WORKS!
You gotta love the Brazilians. They can make ANYTHING a party, even filling out out time sheets!
Awesomely cool use of PAPER, Video & Education
Via Making a Home on Plesiosaurs When a whale dies, the story has just begun. Directed by Sharon Shattuck and Flora Lichtman for Sweet Fern Productions [sweetfernproductions.com] Director of Photography: Artem Agafonov Music by Rachel’s [rachelsband.com] A video compliment to Radiolab’s ‘Loops’ episode, in collaboration with producer Lynn Levy [radiolab.org] [We featured the same species […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
A Video Sales Pitch That Changed The World
This is the original pitch Jim Henson created for “The Muppet Show” for executives at CBS. Despite the age, and the subject matter, it is still a master class in presenting yourself and your product as well as the value you can bring to the table.
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
Your Life's Work: Printing – a 1947 Vocational Guidance Film
This is pretty informative and in many ways still relevant 65 years later.
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
