Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
The Paper Merchant's Brain is Yours for the Picking
I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants. It is through Merchants that Printers buy the […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
Lisa Harouni: A primer on 3D printing
2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things — including intricate objects once impossible to create. via Lisa Harouni: A primer on 3D printing | Video on TED.com.
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
Nivea Demos Sun Protection in Brazil with a Million Beads and a Billboard
Another cool and creative use of outdoor space and clever marketing. The video is in Portuguese, but if you click on the (CC) button it will provide English subtitles! AgenciaClick Creates Mosaic for Rio de Janeiro that Dazzles in Sunshine but Prevents Sunburn By: Laurel Wentz It’s summer in Brazil, and Nivea Sun is demonstrating […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Looking for work or new customers? PMC wants to help!
Sometimes it isn’t about what you know, but who you know to open doors presently unavailable to you… and PMC wants to help you expand your reach! We are excited to announce our FREE… Meet The Pro’s Videoverse! Based upon the enormous amount of positive feedback we receive from the companies and people we interview […]
Fresh Impressions on Brand Logo's (from a 5-year-old)
This is just genius and cute. It’s a true and unbiased reflection on the power of good design and the BRANDS even a 5 year old has a relationship with. Please share – and follow Adam Ladd on twitter… he deserves some kudos for this effort! A fun Sunday project with my daughter on brand […]
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
