Newcastle Shadow Art Billboard
I started a discussion in my LinkedIn Group asking the Print Pro’s to tell us what cool projects they were working on. Lot’s of amazing stuff out there, and this one is especially amazing… Thanks to Jeff Peterson Creative Director at Image Options for sharing! Ps… notice the sign with a QR code under the […]
Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Special Bike Paints Chinese Calligraphy Like A Giant Dot Matrix Printer
Just Because: Tricycle Calligraphy 水书法器 from Jonah Kessel on Vimeo. By Anna Brillon Inspired by the beautiful handwork of Chinese calligraphers, Nicholas Hanna decided to bring water calligraphy to sidewalk pavements on a whole new level. Using an ordinary bike with a cart attached full of supplies, he created his Water Calligraphy Bike, which […]
Nestle Unleashes Commercial Only Dogs Can Hear
I dont have a dog so I cant test this out, but Im dying to know if it works! If you have a four-legged friend of the canine variety, please call them to the computer and see if they react to this video and let us know! Hopefully understanding German is not required. Advertising is […]
With historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up (and are growing up) with email already embedded into their lives. Im not sure there […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
KLM's Live Reply: 140 Employees For 140 Characters
Click the link to see more video responses… but the point is made with the one I have attached below. The marketing campaign is over now but through creativity the message will surely linger, at least for a while. KLM’s method is definitely unique and out of the box, though in my opinion it’s an […]
Copywriter Uses Viral Video To Find Work
As someone who has reviewed hundred’s of resume’s, I am really loving the creativity that multichannel media is sparking in people looking for work. From the QR code talking resume, to the Four Square Scrabble game, there is no better way to express who you are then by showing people, and Miguel Durao certainly makes […]
Adobe Museum of Digital Media
Adobe has created a VIRTUAL Museum of Digital Media! Just go look, nothing I could write would do it justice! Adobe Museum of Digital Media. Related articles 5 Ways Museums Are Reaching Digital Audiences (mashable.com) iMedia Brand Summit 2011 (sitecore.net)
Ad Made From 18,000 Pieces of Beach Trash
As the saying goes – one person’s trash is another’s treasure – though Beach Trash in general is just bad manners! ++++++++++++++++++ Billboard touts conservation film series by Tim Nudd Strewn across beaches, it’s ugly as sin. Gathered up and presented on a billboard, it cleans up quite nicely. BBDO San Francisco this month constructed […]
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in their town. As marketers, on one hand the ad did get tons of local buzz, enough in fact to warrant a news report as seen in the video. On the other, would anyone have known who the advertiser was, […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
