T-Mobile Scores Another Flashmob Video Hit
The folks that brought you The T-Mobile Dance, the most-watched flashmob video ever, are back in town with a sequel, staged at London’s Heathrow airport. The T-Mobile Welcome Back uses every trick in the book — swelling choral voices, upbeat and uplifting music, great acting and candid footage — to tug your heartstrings. That’s one […]
21 Ads That (Almost) Make You Miss the '80s
By David Griner Grating jingles, DayGlo wardrobes, shrill child actors, cheesy dance montages. If you wanted annoying, you could find it in the TV-commercial breaks of the 1980s. But today, 21 years removed from that decade of regrettable advertising, a few spots from the era do manage to spark a glimmer of misty-eyed nostalgia. AdFreak […]
Linotype: The Film
We are excited to announce that we have officially started production on a documentary film about the Linotype typecasting machine. My interest in the Linotype started about six years ago when I was a graphic design student at university. For my senior thesis project, I re-established a letterpress printing area for the graphic design department. […]
International Freelancers Academy website launched
From release: Hi, it’s Ed Gandia and Pete Savage here with a major announcement… We’re excited (and we think you will be too) because today we’re finally ready to pull back the curtain on what we’ve been working on since International Freelancers Day ended back in September! After the dust settled following that massively successful online video event, we asked […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
Video: Social Media Content Strategy for Businesses
Amazing Video: Cloud Computing in Augmented Reality
XXX studios was assigned the task of creating a 5-minute AR presentation for Bill Chang, EVP of the Business Group of SingTel, to visually illustrate the complex process of business cloud computing in a simple-to-understand manner. Related articles by Zemanta You: Augmented Reality Will Be The New PowerPoint (arvertising.com) Google CEO sees a future of […]
Ray-Ban's Interactive Shop Window
This is a great video of a Ray-Ban interactive shop window, the digital signage system allows the user to try on virtual ray ban glasses and then lets you take a photo… via Awesome Interactive Shop Window | Digital Signage Blog. Related articles by Zemanta Intel Augmented Reality Digital Signage Could Make Shopping Awesome (gizmodo.com.au) […]
Video: How ink is made
If you’ve ever wondered about the work that goes into making the inks we use for printing, then the video above should be an eye opener. It’s not just a case of mixing colors and pouring it into a tin/cartridge. Ink making is a both science and an art. The Printing Ink Company allowed the […]
10 Products That Went Crazy Viral And Became Marketing Phenomenons
Earlier this week, we wrote about the overnight success of Orabrush, a product with a silly video that received 24MM YouTube hits. So, we did a little research. Surely other brands have had unexpected viral successes. We dug up ten real product advertisements that went absolutely berserk on the web, scoring between 13MM and 33MM** […]
Save the Internet! Or PAY the Price!
What is this about? When we log onto the Internet, we take a lot for granted. We assume we’ll be able to access any Web site we want, whenever we want, at the fastest speed, whether it’s a corporate or mom-and-pop site. We assume that we can use any service we like — watching online […]
Please print this blog post to ensure the paper industry grows more trees
The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful […]
