Think Smarter. Prompt Better. Scale Faster. How to Use AI Like an Expert Without Being One.
Presented by John Munsell, CEO | Bizzuka
Hosted by Deborah Corn | Print Media Centr
Everyone’s telling you to use AI. Nobody’s showing you howto use AI.
This 3-part live webinar series is built for print pros, marketers, business owners, sales and team leaders who are tired of guessing and Googling how to use AI. Whether you’re just getting started or already experimenting with ChatGPT, you’ll walk away with the confidence, clarity, and tools to put AI to work in real ways – without the jargon or getting overwhelmed.
We’re not here to impress you with buzzwords. We’re here to teach you how to use AI, think differently about AI, and how to scale it across your team once it clicks.
You’ll learn:
- Which AI tools make sense for your work (and which don’t)
- Why most people get inconsistent results – and how to fix that
- How to stop relying on prompt templates and start building real systems
- What GPTs are and how to use them as teammates, not just typing assistants
Each session builds on the last. Come to one, or come to all three. Either way, you’ll get practical tools, live examples, and a repeatable approach that’s already helped companies replace software, save time, and close more business – just by prompting smarter.
Register for the 3 live webinars in this how to use AI series, and get the replays delivered to your inbox if you can’t join us.
REGISTER HERE for Session 1: Which AI Tool Should I Use?
REGISTER HERE for Session 2: Get Better Results from AI Prompts
REGISTER HERE for Session 3: Using GPTs for Business
Session 1: Which AI Tool Should I Use?
A beginner’s guide to ChatGPT, Gemini, Claude, Perplexity, and Grok – and when to use each.
Most people stick with the first AI tool they try—or give up when it doesn’t “get them.” But not all tools are built the same, and knowing which one to use (and when) can save you hours of trial and error.
In this kickoff session, we’ll break down the most popular generative AI tools – what they do well, where they struggle, and how to decide which fits the job in front of you.
Whether you’re creating content, researching, drafting emails, or brainstorming for a client, you’ll walk away knowing exactly which tools to lean on (and which to skip).
You’ll learn:
- How ChatGPT, Gemini, Claude, Perplexity, and Grok differ
- Which tools are better at content, summarization, ideation, or Q&A
- What to expect from the free versions vs. paid plans
- Why switching tools mid-task can help (or hurt) your results
If you’ve been meaning to “figure out how to use AI,” this is where you start!
Session 2: Get Better Results from AI Prompts
If you’ve ever said, “That wasn’t what I was looking for,” you’re not alone. The truth is, AI’s not broken; most people are just prompting without a plan, and don’t know how to use AI.
In this session, we’ll show you how to stop winging it and start getting results you can count on.
You’ll learn how to use AI through two practical frameworks, The AI Strategy Canvas™ and Scalable Prompt Engineering™, to build context-rich, reusable prompts that work across your team and your workflow.
We’ll walk through real examples and teach you how to use AI, and think like an AI strategist, not just a content creator.
You’ll learn:
- Why AI gets inconsistent (and how to fix it fast)
- What goes into a good prompt, and what’s usually missing
- How to design prompts that scale across teams
- When to reuse, tweak, or totally rebuild your approach
You’ll get a worksheet you can reuse anytime AI feels stuck, and a live example of how to turn one messy prompt into a reliable system.
Session 3: Using GPTs for Business
From hiring help to operational shortcuts, you can build AI workflows that think with you, not just for you. Used correctly, AI can become a reliable partner in decision-making, problem-solving, and process design.
In this final session, we’ll shift the mindset from “AI as a tool” to “AI as a teammate.” You’ll learn how to create custom GPTs to support critical thinking, scale consistency, and streamline tasks that usually eat up your time.
This isn’t just about getting things done faster, it’s about solving smarter, with fewer bottlenecks and better outcomes.
You’ll learn:
- What a GPT is – and what it’s not
- How to scope and plan a GPT (even without code)
- Real examples: email QA bots, client onboarding assistants, recruiting screeners
- How to turn your process into a custom AI system that improves over time
We’ll walk through how to go from “here’s what we need” to “here’s the GPT that handles it.”
You’ll leave with a clearer picture of how to build and apply AI – not just as a content generator, but as a core part of your business strategy.
John Munsell is the founder of Bizzuka, a company recognized for transforming how businesses and academic institutions adopt and scale artificial intelligence.
He is the creator of the AI Strategy Canvas™, Scalable Prompt Engineering™, and the INGRAIN AI™ Roadmap, three widely used frameworks designed to help organizations implement AI consistently, securely, and at scale.
With more than 8,000 hours of hands-on experience using generative AI tools – including ChatGPT, Gemini, Claude, and Perplexity – John’s work focuses on helping leaders build AI-first cultures that enhance human capability rather than replace it.
He is also the author of INGRAIN AI: Strategy Through Execution, a practical blueprint for rethinking how organizations approach AI and scale its use effectively and efficiently. John’s methodologies are now taught through LSU’s Online & Continuing Education program and used by business, government, and education professionals.
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, Executive Director of Girls Who Print, a nonprofit organization, cultivator of Print Production Professionals (the #1 print group on LinkedIn), the founder of #ProjectPeacock, a print customer educational program which has engaged with over 8000 print lovers through in-person and online events and streaming video content on ProjectPeacock.TV, and the founder of International Print Day.
Through her work, Deborah provides printspiration and resources to print and marketing professionals around the world.
PRINT LONG AND PROSPER!
