Workflow Wisdom From Print 17
There are only a few tradeshows that attracts not only printers and print buyers, but an entire range of hardware and software providers. This year the organizers for Print 17 attracted new and existing exhibitors and in the neighborhood of 20,000 attendees to browse the show floor, meet with their current suppliers, identify potential new […]
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
New “Print” Year’s Resolutions We Should All Consider
By Jonathan McGrew, EDP This is the time of year when we all make our resolutions, right? Go back to the gym. Eat healthier. Procrastinate less. But what about your print resolutions this year? At this juncture it would be easy to jump to the green initiatives. Print double-sided, print less or perhaps use FSC […]
Special Effects And Finishing Techniques Webinar Replay Now Live!
Daniel Dejan takes us through The Standard #5 from Sappi – an educational reference piece that combines the technical with the creative, and shows how printing can be dimensional, tactile and sometimes interactive. The techniques shown here may look like magic, but many are easy for designers to prepare and can be done inline on a […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Augmented Reality Helps Aliens Bursts Through Chests Everywhere
Love him, or hate him, that little freaky Xenomorph from ALIEN literally burst from John Hurt’s chest and into pop culture immortality. In what can only be described as the perfect marriage of concept and technology, the Swedish company FingerFunk has created an APP to recreate this iconic scene with the help of Augmented Reality. […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]
Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!
PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE! This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry. Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]