Has Your Social Media Jumped The Shark?
It’s Shark Week so I have our little (sometimes huge) friends in grey suits on the brain. “Jumping The Shark” for anyone who does not know is an expression born from a stunt to increase the viewership of a TV show called Happy Days back in 1977 (see it here). Prior to that, usually a […]
[Infodoodle] 17 Content Creations Ideas to Inspire You
by Veronica Maria Jarski In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?” And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all. Brightly doodled, the 17 content creation ideas covered in the course […]
3 Case Studies of a Successful B2B Blog
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play […]