Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2% of respondents said they had decreased their paper stock/weight in the past 12 months. Indeed, moving to a lighter weight of paper can save money, says Dan Walsh, vice […]
Useful Tips on Catalog Printing
Online printing has almost captured the attention of many business-oriented people. Because of this kind of printing, producing collaterals has turned into a faster and easier method. The internet has helped a lot in this advancement and more printing equipment will soon emerge to innovate and add more progress in the whole printing industry. Catalog […]
Creating better value in mailers
Despite indications that the economy may be improving, the turmoil of the past two years has left a lasting mark on consumers. Many aren’t likely to return to the easy-spending habits of earlier days any time soon, and a simple price promotion may not be enough to close a sale. Savvy direct mailers are finding […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]