Cross Media Show 2012: The After-Buzz by Matthew Parker
CrossMedia: Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble. But Cross Media appears to have put in a successful first show. I spent two days at the show, presenting, networking and learning. And it was certainly a […]
Top QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by its cover. Top QR Code Uses So Far in 2012 by Julie Campbell Though […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
Intelligence Driven Communications Division = Mr. Printer
by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with special offers!
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
