Is Your Print Business Maximizing the Value of Your Customers?
What is a customer worth to your business? The simplest calculation is your customer lifetime value (CLV), which is the profit you expect to earn from an average customer over the life of your business relationship with that customer. To simplify, suppose your average customer buys $10,000 in print annually and stays with you for […]
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second so all of […]
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
Help Customers Make a Profit by Using Print in NEW Ways
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to upsell customers. “If we’re not on […]
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]
Your Customers Just Aren’t That Into You
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you to stick around. […]
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product. After listening to his pitch […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
[Video] Dr. Joe Webb – Print Business Outlook and Strategy: Everything You Know is Wrong!
“Print’s iconoclast” and commentator Dr. Joe Webb stops by to give the Printerverse a quick perspective about the state of the printing industry, reveals where the long game is, and a provides a new way to look at technologies printers are considering for investment. Dr. Joe is one of print’s most polarizing characters… and he is […]
2018: The Year of ….
The January post in Printerverse-land is usually a “looking toward the future” or a “predictions” type of post. This year, I am going to stay with the general idea of that theme, but switch it up a little bit. Depending on your age (or state of mind) I want you to pretend that I am […]
Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief Bottle Washer and Overall Team Player, I have been fortunate to work with many awesome graphic arts companies from sea to shining sea. I have met with all different kinds of companies, all kinds of managers, CEOs, and sales people. […]
