Relevancy Explored: Precision Marketing Versus Transpromo
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there […]
Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
1/1: Interview with Skip Henk President/CEO Xplor International
I have had the pleasure of working directly with Skip Henk as a media sponsor for Xplor 2011. He is a perfect example of old school experience embracing the new media culture and I am very grateful he was able to take some time and respond to a few questions for all of us. In […]
Assess Security of Cloud Computing Apps
New research finds that while cloud computing services are being widely adopted, more than 50 percent of IT professionals surveyed say their organization isn’t aware of all the cloud services employees are using — and few were evaluated for security before use. The rapid-fire adoption of cloud computing might offer real advantages for small and […]