Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and frustrating for the average person to wrap their head around. Hopefully this breakdown will help eliminate […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Ramping Up For The Holidays? Make It Count!
Hi! I’m Chloe! I’m already knee deep in holiday catalogs from a host of people I’ve never done business with! But, that’s OK! Catalogs that arrive during the holidays give me a chance to expand my horizons and think about gifts I might not have targeted through my online browsing or shopping excursions. Of course, […]
Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]
Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face
Brazil continues it’s STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell for sharing on Facebook! Here’s a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special […]
A Few Ideas (And Ways!) To Help You Attend GRAPH EXPO 2015
Greetings CMYK Enthusiasts! It is my distinct honor to announce that The PrinterverseTM is BACK as a show floor feature at GRAPH EXPO 2015 – our fourth year! I just starting working on the site, and many announcements will follow about our sessions, special events, and of course our partners – the most amazing Intergalactic Alliance […]
Why Designers Need To Understand The Print Universe
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]