Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
As we have learned from The Hitchhikers Guide to The Galaxy – Don’t Panic… this isnt bad news for print in the big picture sense, it’s actually very good information on how to find new customers. What is also not mentioned here is once you have used inbound marketing to teach people about your products […]
Using Credit Cards to Target Web Ads
I’m not a fan of any technology that uses my “personal” information to sell me things, or worse, allows others to know my personal information to sell me things… yet in many ways I have been doing this my whole career in Advertising, and it has been happening to me. For example, how many times […]
New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool… The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among […]
6 key trends in digital advertising
Trends: Digital Advertising – The six most transformative in online marketing by Anthony Ha A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers and […]
Samsung and Visa bring NFC to 2012 Olympics
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the Olympics will generate. What is interesting to note is that the continued article also mentions that NFC capability will be soon be available as an ADD ON to non-enabled phones through an SD card! Samsung and […]
Seven Smart Ways to Get More Repeat Business
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer(Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world’s biggest online educational conference for solo professionals. Ed and I hooked up while he was doing research for the book, and he actually […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
CMOs Using Less Agencies, More Collaboration
This is not such great news, if you are an Agency… but coming from the Agency world I can understand the Clients’ frustration in the current marketplace. There are all these new marketing channels and companies popping up with expertise in them or established expertise and brands are looking for their help. The Client must ensure their […]
If Your Brand Were a Band, What Would You Do?
By: Jonathan Salem Baskin Five Lessons From the Music Industry No industry has crashed headfirst into the digital age faster or more painfully than the music business. It has been forced to contend with a widespread and irreversibly chronic practice of consumers stealing its products, and then the creation of a new distribution model that […]
Advertisers Say OLD MEDIA Spending Is Going One Way: Up
The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. […]
Get 50% off CleanSlate2011 Registration!
July 19th, 2011 | Westin New York at Times Square | Registration Opens at 8am Special Offer for PrintMediaCentr: 50% Off CleanSlate 2011: Marketing and Media in the Tablet Economy 4 Reasons to attend CleanSlate2011… DISCOVER and GAIN competitive knowledge on what organizations are doing to stay ahead in the tablet economy HEAR from and […]