Microsoft hopes to show its Cloud Power
REDMOND, Wash.–After spending the last several months touting itself as “All In” when it comes to cloud computing, Microsoft now plans to spend several hundred million dollars to convince businesses what that actually means. The software maker is launching its largest-ever ad campaign targeting businesses, touting “Cloud Power” and its benefits over traditional server-based computing. […]
Microsoft Takes Cloud Fight to Google
The game is on. Microsoft officially took its ubiquitous Office suite to the cloud this week with Office 365. And that, say industry watchers, is not good news for rival Google , which has been trying to capture the enterprise with its own offerings of cloud -based office apps. This is not a great day […]
What cloud computing really means
Cloud computing is all the rage. “It’s become the phrase du jour,” says Gartner senior analyst Ben Pring, echoing many of his peers. The problem is that (as with Web 2.0) everyone seems to have a different definition. As a metaphor for the Internet, “the cloud” is a familiar cliché, but when combined with “computing,” […]
Digital vs. Print: Have We Reached a Tipping Point?
By Doc | October 5, 2010 Doc believes in all things digital, but he also believes in the power of print. So I keep my eye on market trends but greet those predicting the end of print with a healthy dose of skepticism. Print is still a dominant communication vehicle and will be for some […]
Cloud computing in the U.S. shows momentum
How widespread is business use of cloud computing? The results of one survey published Tuesday suggest use of both public and private clouds has real momentum in the United States, with private cloud computing appearing to be more popular. Among 210 IT executives in U.S. businesses, roughly one-third currently uses only private cloud computing, while […]
The 100 Coolest Cloud Computing Vendors
Cloud computing certainly has become cool. Some might say it’s on the verge of being “Fonzie cool.” So cool in fact, that nearly everyone is getting in on the game out of fear of being left behind. As we storm into 2010, vendors are either paddling out to catch the wave or risking being sucked […]
Your Cloud or Mine?
Image via Wikipedia Before companies can migrate their IT to “private” or “public” clouds, they need a better grasp of current costs. Unless you’ve been on a very long sabbatical, you have no doubt heard about “cloud computing” as the future of information technology. But the conversation is quickly morphing from a discussion of “the cloud” […]
SOA and the Cloud: If It's Gonna Work, You Gotta Plan
Sometimes, analysts, consultants and other experts enjoy a good argument over semantics. They like to get into disagreements over nuances. If you asked them, they’d tell you these seemingly academic discussions are of great importance. But as you stand there, with squinty eyes and a furrowed brow, trying to puzzle out just what the point […]
SaaS Market Growing by Leaps and Bounds
Businesses’ appetite for on-demand software applications shows no signs of dissipating in the near future, and service-oriented computing will continue to become an even larger percentage of the overall worldwide software market, according to the latest report from IT researcher Gartner. Buoyed by lower startup and maintenance costs compared to on-premises application deployments, as well […]
ADAM Software & EskoArtwork forge a strategic partnership for the packaging sector
ADAM Software announced details of a new strategic partnership with EskoArtwork. The alliance promises to bring new levels of efficiency and control to the processes involved in producing packaging materials. By coupling ADAM’s technology leadership in digital asset management (DAM) and marketing technologies with EskoArtwork’s proven leadership in technologies and services for the packaging sector, […]
Why Digital Asset Management (DAM) is Valuable for Global Marketing
Why Digital Asset Management (DAM) is Valuable for Global Marketing | We Speak Digital Media. Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume […]