2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
How A Customer Reference Program Can Help You Sell More Print
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs when the prospect is on the fence. They aren’t quite […]
Top Ten Tips for Email Marketing Best Practices
Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it is, mail as a medium is untrusted. The reasons are clear: 94% of […]
Have QR Codes Finally Reached Their Glory Days?
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]
Lead Generation and Marketing Considerations For Printers
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years that resulted in generating leads, but most of our focus has […]
What’s Your Priority? Sales Revenue or New Lead Generation?
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads. But looking at it another way, new leads are the fuel […]
Should Your Print Business be Advertising on LinkedIn?
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print business. But if you sell higher-value print to SMBs and […]
How Much Should Your Print Business Spend On Marketing
A print industry friend of mine asked my opinion about how he should budget for marketing this year. I’ll share with you, my Print Media Centr friends, what I told him. While there isn’t a single right answer, there are some directional guidelines that companies use for marketing budgeting. Many companies follow a percentage of […]
How To Get Your Print Business Ranked High in Google Search
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords like “printer” or “printing company” or some variation of a printing product. […]
Social Media Case Study: Girls Who Print and #PrintHERstoryMonth
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely. And I […]
Using Content Marketing to Drive Print Buyers to Your Business
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing is what your company shares that is relevant, useful, or inspirational to your current or future customers. […]
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]
