Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
Printed Magazines or Digital Magazines: Do We Have To Choose?
Love him or leaf him… you cant deny the Mr. D. Eadward Tree is passionate about the subjects he tackles over at Dead Tree Edition. The topic of Print & Digital magazines isnt new, but Mr. Tree has put his own unique spin on it that resulted in an interesting blog post I excerpted below […]
What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea and a great reason to sign […]
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]
Steering the Dreamer to the Dealer – And Perhaps the Printer?
It’s Friday so I admit the thought I just had after reading this article MIGHT be a bit out there, but using myself and my online behavior as a focus group of one, it also could possibly be a cool idea… so here it goes… I have many times, spent more time than I had […]
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Heineken U-code Proves Some Marketers Do Get It!
For all the horrid examples of QR use – here is a GREAT ONE! Thanks to Creative Guerrilla Marketing for posting and tweeting a link to this video. Agency: Leo Burnett WarsawCreative Director: Paweł Heinze, Krzysztof IwińskiCopywriter: Anna Gadecka, Kamil KowalczykArt Director: Yigit Unan, Robert ChudzikAccount Manager: Jacek PilachowskiAccount Executive: Dominika GowikPhotographer: Lukasz MurgrabiaArt Buyer: […]
iPad Survives 100,000+ Foot Fall From Space Near Area 51
Here is some pretty extreme and cool marketing… Now I want to drop things from space!! http://g-form.com — G-Form, a company well known for delivering the most extreme electronics cases and athletic pads, launched an iPad clad solely in the company’s 6oz Extreme Edge case into space and then let it free-fall back to Earth. […]
