Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call between sender and recipient. Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in […]
#UKvUSA: Three Critical Buying Tasks To Kick-Off 2015
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats
Everything’s Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing campaign, email as the door opener and print as the sales closer. Print becomes the conversion mechanism. It infuses the recipient with your sales magic. (I address the sales aspect of email marketing in my previous columns.) For best results, […]
Unlock the Hidden Value of Client Communications with Print, Mail and Digital Solutions
This article originally appeared on pitneybowes.com as part of the Graph Expo 2014 coverage. When Johannes Gutenberg made his revolutionary reveal at the 1455 Frankfurt Book Fair – his moveable metal type printing press and 200 bibles he’d printed over the previous three years – it was clear the printing process would never be the […]
Avoiding The Marketing Creep Factor
by Chloe Mahendra-Fuji, Print Diva I was lurking in #PrintChat this week. The topic was one of my favorite – security. I love talking about security because it brings out the devil in me! Let’s start with the obvious… when you work with personal data you need some security. Even if you aren’t printing financial […]
Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
Ikea’s BookBook Proves That #PRINT Is “The” Universal Technology
It’s about time somebody came up with this… finally a technology that works for everyone – PRINT!
How to Reinvent Yourself and Find New Markets in the Digital Age
By Jeff Lewis Early in my career, I had a job in Manhattan. Living in the suburbs of New York City, I had the same routine every day: drive to the train station, take the train to another train, take that train to mid-town. I’d work an 8-hour day and then do the reverse commute. […]
11 Examples of Inspirational Print and Flyer Design
By James Lane In an ever growing competitive market regardless of your industry or expertise it is getting more and more difficult to stand out from the crowd. With a digital age that is constantly revolving and evolving offline marketing and branding is somewhat often overlooked so we have decided to compile a collection of […]
1/1 Interview With Vitaly Golomb of Keen – Print Technologist, Venture Capitalist And Founder of #FuturePrint14
A few years back I stumbled upon a tweet with three simple words, “Print Is Big” and a link. After clicking, I basically went into sharing overdrive, and tracked down the people behind it – Keen. After a little digging there I found Vitaly, and the rest is history! I know some people out there with […]
Keen Systems Announces Future Print Conference 2014
July 7, 2014, San Mateo, Calif. — Keen Systems, Inc., known for its award-winning web-to-print solution, has officially announced the Future Print Conference 2014, to occur September 5, 2014 at the Grand Hyatt San Francisco. The conference brings together innovative leaders from print, online marketing, and social media to talk about where marketing is headed […]
A Few Quick Tips For Choosing The Best Paper For Your Printing
At the end of the day, all of the meticulous file creation and prepress preparation we undergo during a project wont matter unless you have factored in BOTH the press, and the paper you are printing on. The presses are a much bigger and technical story, so let’s talk about the paper! Without a doubt, paper is part […]
