JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
This Strategy Will Have You Hanging Around Your Prospects All Summer
There are many time during the day I feel like I am walking past an alley and a dark figure lurking in a shadow steps towards me and says, “Psssst… wanna buy some print?” Wearing a thick rimmed hat tipped towards the ground so I cannot see or identify their face, they open their trench […]
I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
It’s 10:10 a.m. on Tuesday. All the experts say, “Send your sales emails NOW!” You frantically push the “send” button while you watch the back end of the email marketing program to see who’s opening your email. You get a decent open rate, say 15% and, forever more, you mail at 10:10 on Tuesday morning. […]
This Barbecue Book Literally Helps You Cook (and clean and sharpen your knife and more)
Brazil is KILLING IT with amazingly creative print news this week! This gem was passed along by Mr. Tree of Dead Tree Edition (who writes one hell of a blog that you should check out – especially if you deal with the post office!) from ADWEEK. This is so creative I don’t know where to begin. With the strategy being that […]
[infographic] Which Social Networks And Posts Work Best For B2B?
I found this infographic on webpronews. It was created using information from The Social Media Benchmarking Report produced by B2B Marketing in association with Circle Research, and is available for sale. Most of the below reiterates what those of us in the social space already know – LinkedIn is where you go to do business, video […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
Open the Door with Email, Clinch the Deal with Print
The one-two punch of email plus print – POW!! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print).h You transform a transitory message (email) into a lasting message (print). You use a targeted offer (email) to […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]
There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
