Man Turns His Mohawk Into A Walking Billboard
Since it’s April Fool’s Day I wont be surprised if a bunch of you think this is a joke, but luckily it’s NOT! The Mohawk Billboard is REAL! You gotta give props for the American entrepreneurial spirit of this follicle enhanced Florida man below- Mohawk Gaz (real name Gasmy Joseph), who turned some hairspray and a […]
QR Codes Make Primetime TV: The Good, The BAD, And The OMG!
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Meet Think Tanks Dean Rose, The Happy Hero of High-End Packaging
I meet some of the most amazing people through my LinkedIn Group, and Dean Rose is certainly one of them. What immediately drew me to him was his passion for Print – this is a guy who LOVES his job and could easily make a living as a motivational speaker for the industry! On top […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
NYT's "Game of Thrones" Shadow Ad Takes Over The News
Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult. Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
LinkedIn’s Recent Marketing Promotion Proves People Suck At Math, And Love Themselves
Did you recently receive an email from LinkedIn congratulating you for having one of the top 1%, 5% or 10% most viewed profiles for 2012, and share that through social channels? Congratulations might not exactly be in order then, since you are also among the masses of people who fell into the brilliant trap of […]
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the “media” industry which I have to assume applies to those who BUY space, and not members of the media. While there isnt very detailed information below such as did the DM have an envelope – and if […]
Designers, Buyers, Printers – Get a FREE Session Pass to #GOA2013 from PrintMediaCentr!
With over 70 sessions to choose from, including those from Digital Classroom – LIVE, there is something for EVERYONE at Graphics of The America’s February 21-23, in Orlando Florida! Check out the schedule here To win a pass: Option 1Designers Tweet: @PrintMediaCentr I gotta get a GOA pass, to hang in your booth and take […]
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
