Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
Forget A Book, Now You Can Read Your Toilet Paper
This little ditty is from The Atlantic. Let’s hope this doesn’t become a metaphor for the industry, and just one literal example of Print going to the crapper… The Most Terrifying Toilet Paper You Will Ever Use JOHN METCALFE I can’t wait for the movie adaptation of this one! “Drop” is a horror story released […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
Tesco’s Insulting Italian Error
This is awesome…lol And probably a top ten reason NOT to take a picture and then use that picture as art for packaging (or anything printed) – especially if it’s in a language you don’t speak! I believe the Brits have starred out the word “bollocks” which when flipped to American is equivalent to the […]
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]
Video: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice package shaped fruit. Just watch… An incredible guerrilla activation from Brazilian agency ageisobar (http://www.ageisobar.com.br) to show that that […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 12
Happy People Cars Starter Kit – We envisioned a Variable Data Print solution that starts a customer on the road to TransPromo, incorporates real Direct Mail marketing, and spans inkjet and Indigo. I think we did it… here’s how!
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
Video: The Guardian uses “Three Little Pigs”; to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
