Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
Bloomingdale’s Kinect Change Room Helps You Find The Perfect Pair Of Jeans
Attention Adriene Maloof (who I love): Forget your in-home tanning booth and spa, VIRTUAL SHOPPING PODS are coming to a Beverly Hills Mansion near you soon! Be the first in your private gated community to host a virtual fitting room room experience without leaving the comfort of your 60,000 square foot mansion! Sure this one […]
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
INFOGRAPHIC: The Value of a Social Following
Oh, so social media makes dollars as well as sense? Most of us know this but it’s still amazing how many companies out there think these channels have nothing to do with them. Good news is that those who have been putting in the time to grow their audiences will be ahead of the game as […]
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
Playing pop music via Paper Posters with Conductive Ink
PAPER APPS!!! I like that terminology. It’s also interesting to note one of the selling points the creators are using is the “low cost of printing.” Im assuming this is related if not the same thing to printed electronics/printed circuits and not some new invention, but LOVE the adaptation into the consumer realm and the […]
Education, Networking, Free Pass & Hotel – OH MY!
Now until 3/18 register for the 2012 Xplor Conference & Vendor Forum and you can win a Full conference pass for Xplor 2012 PLUS (2) nights stay at the Trade Winds for Xplor 2012 ($440 value)! Use promo code XPPMCRDR and register here: Popular Networking Events Return to Xplor’s 2012 Conference and Vendor Forum LandO’Lakes, FL—March 13, 2012—Xplor […]
What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]
Hooray for Hashtags on Twitter
Quite often I am asked about the “pound” sign in tweets referred to as “hashtags” by those of us more in the know of such things. I commonly describe it as a search tool for twitter; a way for users to find conversations about subjects they are interested in, as well as allow others to […]
What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
