Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
The 1-800Flowers Valentines Day Social Media Massacre
I must receive at least ten “someone is saying a really bad thing about you” direct message tweets a day. My assumption is that they are from hacked accounts of my followers and there really isn’t a bad mouthing movement going on. If only 1-800Flowers was in the same boat. It appears there was a […]
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Infographic: Best ad campaigns of all time
Like many people, it’s usually music that transports me back to a certain time or event. Oddly enough, reading the slogans below just did the same thing.
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Looking for work or new customers? PMC wants to help!
Sometimes it isn’t about what you know, but who you know to open doors presently unavailable to you… and PMC wants to help you expand your reach! We are excited to announce our FREE… Meet The Pro’s Videoverse! Based upon the enormous amount of positive feedback we receive from the companies and people we interview […]
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes on! So […]
Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
Here is an instance where LESS PRINT is good news that there will be more opportunities for Print in 2012 as Markerters shift from offering coupons to once again creating campaigns to entice consumers with good ole’ advertising! Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years by Joe Mandese, […]
Why Marketer Love for QR Codes Is Not Shared by Consumers
Although AdAge posted this yesterday, the are citing stats from July of 2011, so the percentage of scanners most likely has gone up by now. However, that still doesn’t detract from the minuscule amount of scanners even if that number rose to 10% of all mobile phone owners by December. It’s the same problem we […]
Color-fooled: Visual Stimulus and Marketing [Infographic]
BY JULIE TABOULI It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?” Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades. We are […]
