Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window attracts your attention with animations, the camera gives you the once-over when you step close, then targets you with ads based on your ‘physical attributes’. via Concept Vending Machine With See-through Display | Adverblog. Related articles The Vending […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
How to avoid malware hiding behind QR codes
It’s always only a matter of time before the spammers and hackers show up to the party, and the holiday season is a perfect time to to sabotage genuine marketing efforts with mass consumption on all levels in full force. NetSecurity.org has provided some helpful tips to guard against such efforts pertaining to scanning QR […]
Printers: Is Your Online Portfolio Making The Right First Impression?
By now it should be pretty self evident that your website serves as the first impression of your company in many cases. While your capabilities and services are of course relevant, as a Print Producer I usually skip right over that type of information and go directly to your portfolio first. I want to see […]
New Flexible Screen Technology For Displays
The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays! The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
USPS To Slow Delivery of First-Class Mail
“Currently, first-class mail is supposed to be delivered to homes and businesses within the continental U.S. in one day to three days. That will lengthen to two days to three days, meaning mailers no longer could expect next-day delivery in surrounding communities. Periodicals could take between two days and nine days.” By HOPE YEN, Associated […]
News From The Printerverse: November Edition
If you havent received your own copy – here is a link to mine This month includes an AMAZING interview with the Aaron Shapiro, CEO of HUGE, that is relevant to ANYONE with an online presence, a great offer from PODi for AppForum12 in Las Vegas, and original content from PMC and a few community contributors. […]
Chanel Taps Vogue Supplement to Spark Holiday Gift Giving
We usually talk about added value of print as it relates to the consumer/user, and rarely about the added value print advertising gives to publications, so this article was a pleasant surprise. What is it that makes a magazine a magazine? Is it the articles or the ads? Let’s imagine for a minute every ad for […]
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke’s first US QR Code Promotion and they certainly have gone all out. They are touching upon in store marketing (QR codes on cups and posters), Social Media Marketing (scan of QR goes to a Facebook game) and of course Relationship Marketing – not only in the area of Coke being part of […]
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of space on their calendar vs the end of the world. Either way, I guess Im still going to stock up on water ! By Yi Chen An online service company […]
