Infographic: The Evolution of the Advertising Executive
Love ’em or hate ’em – they are here to stay! Ive worked some amazing “ad Guys” and some that I wanted to drive to Jersey and dump in the marshes. Ask anyone in Advertising and I bet they will tell you the same… or maybe I just watch the Godfather too much. The Evolution […]
SGIA Expo Opens Next Week
As a Media Sponosr – PrintMediaCentr has made arrangements for you to receive free SGIA Expo registration (general admission fee is $35) Register online at http://www.SGIA.org/VIPpass. Please make sure to enter Promotion Code 586861 into the registration form! Press release from the issuing company (posted on What They Think) The 2011 SGIA Expo (New Orleans, October 19-21) kicks […]
Marketers Struggle to Harness Social Media
The shift of “issues” with Social Media is perhaps a welcome sign that the “why” has finally been answered. Now we are moving to the “what” do we do with all these followers and “how” can we collect data and use in our marketing efforts to maximize ROI. I guess the remaining pieces of the […]
Direct Mails Lazarus Act
Richard Bach, author of Jonathan Livingston Seagull wrote “The simplest things are often the truest.” That is immediately what came to mind reading this article below. In our current version of the multichannel world, there does seem to be many playing the shell game with their audience playing the role of the pea. Messages are being […]
Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Samsung and Visa bring NFC to 2012 Olympics
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the Olympics will generate. What is interesting to note is that the continued article also mentions that NFC capability will be soon be available as an ADD ON to non-enabled phones through an SD card! Samsung and […]
Literary Novelist Is a Times Square Novelty
This is a novel idea! A billboard to advertise a BOOK! Let’s hope the trend catches on… win/win for print! Literary Novelist Is a Times Square Novelty By Alexandra Alter via Jeffrey Eugenides New Book The Marriage Plot on Times Square Billboard – Metropolis – WSJ. Literary novelists — even those who’ve been anointed by […]
Seven Smart Ways to Get More Repeat Business
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer(Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world’s biggest online educational conference for solo professionals. Ed and I hooked up while he was doing research for the book, and he actually […]
Promote Your Industry News/Blog on PMC for FREE!
We have just re-opened our Global News and Blog aggregation page. If you have a company or personal Print or Integrated Marketing blog, related Organization, Training & Eduction, Creative/Design/Photography etc, and anything pretty much in line with our audience, we would love to include yours! We are still doing a bit of design housekeeping, and I will […]
Nestle Unleashes Commercial Only Dogs Can Hear
I dont have a dog so I cant test this out, but Im dying to know if it works! If you have a four-legged friend of the canine variety, please call them to the computer and see if they react to this video and let us know! Hopefully understanding German is not required. Advertising is […]
QR Code World Record Attempt
By Roger Smolski Hackerspace Charlotte is painting what they hope will be a world record QR Code on the roof of scrap metal recycler Southern Resources building located in the NoDa district of Charlotte, NC (video below). They hope to finish and have their world record certified by Guinness World Records in a couple of […]
With historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up (and are growing up) with email already embedded into their lives. Im not sure there […]
