A Bright Forecast for Direct Marketing
By STUART ELLIOTT Forecasters are predicting that despite the concerns about the direction of the economy, spending for direct marketing advertising will continue to grow.The forecast is being issued by the Direct Marketing Association in conjunction with its annual meeting, the D.M.A. 2011 Conference and Exhibition, to be held in Boston from Saturday through Thursday. […]
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
Who wins the NFC vs QR War? Everyone!
I just read a great post by Tony Vassiliev – Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC Eliminate QR Codes Entirely? One of the reasons Im sharing it, besides my love for all things multichannel, is that he makes this very simple and clear point: “…As I mentioned earlier, NFC requires a transmitter […]
Australia's Communications Council wants NFC technology sooner
They may be Down Under from many of our perspectives, but Australia’s Communication Council is Up and Over when it comes to embracing the possibilities for NFC, and calling the mobile companies into immediate action to provide the technology to the masses. If you read our blog with any frequency you will know we are […]
PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies
I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL. Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
PMC's News From The Printerverse: GRAPH EXPO Special Edition
Our GRAPH EXPO Newsletter is out! Get info on some of the Products & Services seen in Chicago, upcoming events, and a PMC Vendor Spotlight 1/1 Interview with Ernie Crawford from Crawford Technologies. Click here to read the newsletter, and if you want your very own copy delivered to your inbox next issue, please […]
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
KLM's Live Reply: 140 Employees For 140 Characters
Click the link to see more video responses… but the point is made with the one I have attached below. The marketing campaign is over now but through creativity the message will surely linger, at least for a while. KLM’s method is definitely unique and out of the box, though in my opinion it’s an […]
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY THE ASSOCIATED PRESS NEW YORK — Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by The Associated Press. The feature, called iCircular, will start appearing Monday in […]
China Testing Tablet Equipped Shopping Carts
This is your shopping list on steroids! And the kicker, it learns what you like and makes product recommendations. Another nice addition would be to link it up to recipes and then send you to those ingredients along with coupons for them… And since you have it synched with your mobile, a link to a […]
