Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations. The new bar code, complete with the brand’s polo player logo, is in Ralph Lauren store windows. The point was to entice affluent men into stores and allow them to engage with the brand through a chance […]
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’. In partnership with 3e’s weekday interactive news programme fyi, readers will be able to engage with a daily ‘What the Blipp?’ feature in-paper, which will then instantly take them to […]
Ad Made From 18,000 Pieces of Beach Trash
As the saying goes – one person’s trash is another’s treasure – though Beach Trash in general is just bad manners! ++++++++++++++++++ Billboard touts conservation film series by Tim Nudd Strewn across beaches, it’s ugly as sin. Gathered up and presented on a billboard, it cleans up quite nicely. BBDO San Francisco this month constructed […]
Infographic: How Big is Blogosphere
Im shocked that only 2% responded as “Corporate” bloggers but maybe they thought of themselves more as full-time or part-time even if they wrote for a company. +++++++++++++++++++++++++++++ By khalid The Blogosphere is growing at rapid pace. Blogging these days is not just about sharing content. Its much more than that. Its about Analytics, trends, […]
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
USPS Launches New DRIVE Approach To Strategy Execution
In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless […]
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in their town. As marketers, on one hand the ad did get tons of local buzz, enough in fact to warrant a news report as seen in the video. On the other, would anyone have known who the advertiser was, […]
Duke Survey: Social Media Marketing Spending On The Rise
Maybe it’s because Ive worked in Advertising almost half my life (yikes just figured that out)… or because I spend more than half my day interacting on some sort of social media platform (including this blog) that I just dont get how any company that has a marketing strategy can overlook the power and value of social […]
Infographic: Spice up your resume
Well the summer and wearing white is officially over – so it’s time to get back to business, dust off your resume and pound the online pavement for your next opportunity. But before you do that, have a look at the infographic below. A little bit of digital effort to get your resume noticed may end up […]
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th, anyone in the Denver/Boulder Colorado area will be able to see these labels in the marketplace and scan them to hear directly from the brewer about the beer they have purchased, or […]
Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen […]
