Facebook unveils video chat with Skype
Facebook is partnering with Skype to offer its 750 million users the ability to have live video chats with one another for free. By Jessica Guynn, Los Angeles Times In a bid to become the hub of communication on the Web, Facebook, the worlds largest social network, is partnering with Skype to offer its 750 […]
Three Ways to Find an Edge in a Crowded Market
By Kelly K. Spors Whether you’re a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack. It may appear that certain industries are so packed with competition these days that it’s hardly worth jumping in. But don’t let a crowded market deter you. Savvy small-business owners are […]
Rethinking the Marketing Funnel in a World of Social Media
By David Rogers As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the […]
QR Code vs. Microsoft Tag
By Roger Marquis… Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update. The charts below are from Google Trends and serve to […]
Using Multi-Channels to Rethink The Receipt and More
Why shouldn’t receipts be a way of connecting with customers, in a whimsical way? A sales receipt generally does two things: It tells you what you bought and how much you paid for it. But since cash registers can already spit out a yard’s worth of coupons, why couldn’t they also dispense a fortune-cookie surprise: […]
[Infodoodle] 17 Content Creations Ideas to Inspire You
by Veronica Maria Jarski In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?” And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all. Brightly doodled, the 17 content creation ideas covered in the course […]
TV Ads To Play From The Shelves Of The Supermarket
Nine Bloom supermarkets in the Washington D.C. area have piloted a new in-store TV marketing program. 3GTV Networks provides product commercials, digital messaging and information, shopper tracking and measurement tools. The small screens are in customers line of sight, accessible directly from the shelf edge. Major brands such as PepsiCo, Kraft Foods and Nestle Purina […]
LG Electronics Laundry Bag Takeover
To communicate the LG Steam Direct Drive Washing Machine’s “wrinkle-free washing” promise, Y&R Dubai reinvented the laundry bag and gave them to neighborhood laundries to deliver their ironed clothes. The bag became a piece of ambient media on the street, in buildings, on public transit and in delivery van windows. Husen Baba, art director; Ash […]
Burberry Hacks YouTube
via Burberry Hacks YouTube – PSFK To promote the bright-colored-foldable sunglasses from the Burberry Bright collection, the fashion label has launched a YouTube experience with an unexpected twist. Initially, the video appears to be housed within a standard youtube page format, however, a few seconds in, and the video grows, loosing its frame and taking over […]
Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was […]
Digital Tool Allows Users To Create Online Moodboards
via Digital Tool Allows Users To Create Online Moodboards – PSFK. Corporate America used to be littered with oversized mood boards showcasing the creative route of infinite ideas. Now Moodshare have designed a digital alternative that not only encourages virtual collaboration but can be considered sustainable. Currently running in Beta, the website provides a three […]
Advertisers Say OLD MEDIA Spending Is Going One Way: Up
The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. […]
