Are You Listening To Your Customers?
Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned. First and foremost, just because you think something is a […]
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read it here). As these are all big topics in our industry, I’ve decided that for the next few months I will explore each of these topics a little more in depth. I think […]
Decoder Ring: 3 Methods To Promote Your Electronic And Print Communications
Today’s decoder ring topic jumps off from last month where I talked about making your website work for you. In that article I eluded to the fact that websites are the first conquest when trying to bring your message to market. However, that is just one of many ways you can do it in the […]
A Few Ideas (And Ways!) To Help You Attend GRAPH EXPO 2015
Greetings CMYK Enthusiasts! It is my distinct honor to announce that The PrinterverseTM is BACK as a show floor feature at GRAPH EXPO 2015 – our fourth year! I just starting working on the site, and many announcements will follow about our sessions, special events, and of course our partners – the most amazing Intergalactic Alliance […]
How Making Chocolate Chip Cookies Is Like A Direct Mail Campaign
by Jennifer Grace Baking is something that I hold dear. It is my favorite hobby. Pies, cakes, casseroles, it doesn’t matter; if it goes into the oven, I love to bake it. So today is rainy and a little on the cold side here in Maine and all I can think about is baking. Whenever […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I am in the print industry. As some of you may know, I spent my formative years growing up inside a print software development company that quickly made a name for itself with quality […]
Four Fast Business Blogging Etiquette Tips
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]
#UKvUSA: Your Printer Has A New Press: So What?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
How Relevant Is Your Print To Me?
By Jonathan McGrew, EDP The trip to the mailbox can be an interesting experience. For anyone that says print is dead or direct mail isn’t being sent, you obviously haven’t seen my mail slot after returning from a week on the road. The thing that strikes me about the communications I get is the lack […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
