Win $2500 In @TwoSidesUS EcoGraphic Contest!
The first-ever TwoSides US EcoGraphic Competition is a challenge to represent facts and data about the sustainability of paper and print through the unique format of the infographic. The contest is open to all US residents over the age of 18 at the time of his or her entry; entries will be accepted through August 16, […]
A Bit of Guerrilla TRUTH For #Paperless2013
After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer
I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: […]
At Brazil-based Fast Food Chain, Packaging Is Edible
We have shared info about edible packaging, and edibles that were turned into packaging, but those were more gimmicky than this latest execution which does in fact seem to solve a huge “waste” issue. Fast Food is big business, especially in the US. Over the years we have all experienced a Fast Food packaging shift […]
New Paper Unveiled Made From Olives
Leave it to the Italians to work olives and other food into paper! The Favini site is really cool too, oh but it’s in Italian. So unless you can understand that, or have retained enough Spanish to recognize some of the words, just look at the pictures and imagine the smells of slow cooking […]
Cardboard Packaging That Creates A Forest Ecosystem
This is video is from March of last year but its making it’s way around, or possibly back, through the packaging circles. Since I didnt see it before, I’m going to assume you guys didnt either and it’s worth a share. No matter how many times, or months this has been around, its still a […]
Are Paperless Bills and Statements Really Better for the Environment?
This week, Two Sides will launch a nationwide educational initiative to engage and encourage major U.S. corporations to adopt best practices for environmental marketing and end the use of misleading claims about the sustainability of print and paper. You can read the press release here. For more facts on the sustainability of print and paper, […]
Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Designer Creates Eco-Friendly Minimalistic Coca Cola Can
via Designer Creates Eco-Friendly Minimalistic Coca Cola Can – DesignTAXI.com. New York-based designer Ryan Harc has created a concept design for a minimalistic Coca Cola can that is eco-friendly and 100% recyclable. In his concept design called ‘Colorless’, the can has been designed with a convex logo instead of Coca Cola’s signature red and white […]
